Nissan Sets New Standard With ‘Camel Power’

Camel Power | Riverhead Nissan | Riverhead, NY


It’s the universally accepted measurement of power in cars, right? Not if Nissan has anything to say about it. While Nissan recognizes that horsepower does a pretty good job of measuring power on the road, the automaker noticed that it doesn’t quite cut it off the beaten path. That’s why Nissan engineers created ‘Camel Power’. Here’s what you need to know.

Measuring a car’s ability to perform off-road has always been quite difficult. However, the difficulty is where Nissan excels. That’s why their engineers put together a formula that can be applied to any off-road vehicle.


“Basically, we found that it comes down to the interplay between the vehicle’s weight, its velocity, and its trajectory,” said engineer Joseph Rachid El Hachem in a statement. “Other factors including maneuverability, engine torque and of course the skill of the driver do come into play and cannot be discounted. However, if we standardize a vehicle’s approach speed and trajectory in a given environment, we can time how quickly it travels a set distance and subsequently factor in its weight to work out its Desert Camel Power.”

Nissan hopes to start on a regional scale in the Gulf Cooperation Council, but the ultimate goal is to
make Camel Power the universal standard for off-road vehicles everywhere. To learn more about which vehicles have the most ‘Camel Power’, feel free to contact our professionals at Riverhead of Nissan.

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